Management and Leadership of Organizations Essay

Management and Leadership of Organizations Unit 1 Individual Project American InterContinental University Details: The internet has created new ways to do business for organizations with much less capital planning as opposed to the high capital needs of traditional brick and mortar organizations. Based on this, how should management and leadership be addressed for each type of business? Research successful traditional and online retailers and address the following issues: Discuss the organizational structure of one traditional and one online retailer. Identify two management or leadership challenges for each type of retailer. Are the challenges basically the same or different? In what ways are they the same or how are they different? If you were advising a successful leader in a traditional retailer who was interested in making the transition to working as an online retail organization, what advice would you give? Management and Leadership This paper I will examine the roles and responsibilities of authoritative managers and leaders in advancement and creating an advantageous authoritative ability in a company. I will additionally differentiate amid administration and administration aural an aggregation as able-bodied as call the roles in which both managers and leaders comedy in creating and advancement an advantageous authoritative ability in a company. I will go on to explain how the arch action of administration supports the conception and aliment of an advantageous authoritative ability in a company. Finally, I will achieve with my recommendations that both managers and leaders can use to actualize and advance an advantageous authoritative ability in a company. The responsibilities of the managers in a company are to overlook employees’ performance, accommodate acknowledgment during advance reviews, and analyze areas of improvements and agent recognition. A company will also have leaders, which are classified as assignments or work leaders. Their duties are to aid advisers like themselves in their circadian job duties. Assignment or work leaders tend to be added accomplished advisers who managers agent this responsibility. Although the two high leaders and management seem to be similar, I can truly tell you they are very different. Someone people maybe a manger but not a true leader. The definition of a manager is to accept subordinates and leaders accept followers. (Changing Minds) There are dissimilarities with a leader and a manager at each company. They can have very different attitudes on their goals. whit a manager in a company’s authoritative goals are linked to the ability of the organization based on the four functions of administration such as planning, organizing, leading, and controlling, as with leaders access goals are on a more personal level. Leaders tend to advance his or her own account rather than accommodate to the â€Å"Main Objective† of the organization. Leaders accept an abundant access on others. According to the analysis I have found it states that, â€Å"Outstanding leaders connect their strategic substance and effective interpersonal processes to codify and apparatus strategies that produce a result and acceptable aggressive advantage†. Within a company, both managers and aggregation leads have a role in creating and advancement an advantageous authoritative culture. Often, a person can tend to act out of ethnocentrism, which is â€Å"the addiction to adjudicator others by the standards of one’s accumulation or culture, which are apparent as superior,† This behavior reflects badly on an organization. Managers and aggregation leads in a company are declared to reflect the personality of the support the overall goals and the organization. For example, a company, it is important that you accomplish every goal to get a customer’s to have absolutely corporation with an operational person in a proper time frame that you guarantee your customers so that they are happy. To do this involves a lot of maneuverings from several people in the organization. Both managers and leads must take on some activity to ensure this is done. An acceptable leader will help motivate the advisers to want to access and meet this goal. This entails the lead of management, which â€Å"involves the manager’s efforts to activate high achievement by each employee†. In A company, administering account achievement evaluations on advisers or employees helps each manager by pointing out employees’ strengths, weaknesses, and areas of improvements to accredit that agent to grow to be more successful. This supports the conception and aliment of an advantageous organizational culture within the company. This way the advisers or employees can see where they are and what area they need to change to be affective in the organization’s goal. The leading action of administration â€Å"involves the manager’s efforts to activate high achievement by employees†. In an organization, this is handled by administering account evaluations of each advisers and having daily team meetings to communicate tasks that are being followed and completed to be sent to high management. This is additionally how administration supports the conception and aliment of an advantageous organizational culture in a company. Recommendations for managers who demand to be leaders are to appearance compassion. To be a leader a person needs to see the world as an opportunity to change. They need to accept the employees’ dilemmas. Respect the assessment of the advisers and accomplish decisions that will be acceptable not only for them but the company as well. Leaders should not be acquisitive or selfish. They need to accept the amount of sharing, and apperceive their success is the effect of the efforts of every individuals. In conclusion I have shown you the different aspects between a manager and a leader in a company. With a new concept and a diverse world of business it is very necessary to implement both the managerial skills with the leadership skills in order to create new ideas. All of the Employees need to feel that their worth everything to the company and that they know that their opinions matter in the company as well. With c company you will always have challenging assignments and implementing that will build an idea in an employee and some are will not be discontent or unhappy. References Changing Minds Retrieved from http://changingminds. org/disciplines/leadership/articles/manager_leader. htm The Art and Science of Leadership sixth edition author Afsaneh Nahavandi

Different Propaganda Means in World War II Essay

1. Introduction a) General Background We know that propaganda used in war had effects on the outcome of the war from GCSE Modern World History second edition that propaganda means used in war had contributed to the war efforts which directly affected the outcome of the war. Many propaganda means such as movies and songs flourished during this era and even until today. b) Rationale of Research Our paper aims to show how the propaganda means helped to contribute to the war effort by â€Å"blinding† the civilians from facts, so that they would continue to support the government in their war efforts and not lose poise in the war. The sources that we have selected were produced and used at the period of war and thus are eligible as a primary source. c) Research Questions * How does propaganda affect the outcome of war? * How effectual is each different mean of propaganda? d) Scope of Research We will only be looking at the 4 different means of propaganda stated: o Chaplin’s (1940) movie- â€Å"The Great Dictator† o Almanac Singer’s (1942) song- â€Å"Round and Round Hitler’s Grave† o Clampett’s (1942) cartoon- â€Å"Any Bonds Today† o Smith’s (1942) propaganda poster about war bonds We will also bring in historical knowledge that we obtained from the books and websites indicated in the bibliographical section. e) Limitations of Research Our paper will only discuss how propaganda is effective in the primary sources that we will be using. We will only mention how effective each of these sources are, bringing in historical background to support our view. Our paper will only be discussing on these specific sources mentioned and not propaganda as a whole broad topic. 2. Literature Review Chaplin’s and Clampett’s movies plus Almanac Singers’ song criticised the Axis Powers. They were anti-Nazi Propaganda and were efficient in spreading propaganda. Clampett’s cartoons and Smith’s poster appealed to the Americans to support the war through buying war bonds. Chaplin’s movie shows that Hitler is uncivilized, as seen in a cake fight whilst discussing war issues with Italy-an ally. Clampett’s cartoon shows that the Axis Powers were uncooperative when they stepped on the ‘Dove of Peace’. Almanac Singer’s song lyrics (Appendix 2) was insulting, â€Å"Wished I had old Hitler /with a rope around his neck† and continues about dancing round Hitler’s grave. The first movie was produced to ridicule Hitler with very little purpose except for a speech (Appendix 3) because America was still a neutral country during 1940, but in Europe war had commenced. All resources made use of either audio or visual. It was the era whereby poems were no longer effectual and popular means of expression. Hence, propaganda was conveyed in posters, songs aired on radio and movies in theatres worldwide. Audio and visual aids provided a lucid picture of happenings and task definition enabling the government to easily persuade the people to do their biddings. The movies were directed by famous people (such as Warner Brothers, Charles Chaplin), whom civilians thought were trust-worthy and thus easily swayed. Moreover, most propaganda accentuates the importance of war bonds in the War. Bugs Bunny in â€Å"Any Bonds Today† (Appendix 6) was saying that without the bonds, we ‘can’t make tomorrow’s plan’, which is to win the war. Even in this song there is a propaganda poster (Appendix 5) on war, patriotism and to procure war bonds (Appendix 4). Smith’s poster was specifically on war bonds but just in a different form. The poster illustrates the repercussions without war bonds and shows a Nazi shadow cast over children. Therefore, buying bonds will safeguard them from the Axis. Patriotism resulted in exceedingly successful recruitment and maintenance of peace in the country. Patriotism prevented war at home while combating enemies. It was evoked through a poster signifying victory (Appendix 5), shown as the backdrop of Clampett’s movie and also through criticising and making Axis Powers look inferior. Hence, Allies gain confidence. Not all movies were totally censored by the government and thus contained more truths. However, animated cartoons were still successful. The audience were predominantly children and upon listening to the catchy tunes and vivid pictures, persuade their parents into buying bonds for their well-being. The success of war propaganda for bonds reaped 185 billion dollars – enabling the vast expansion of arms. Chaplin’s speech gave Germany hope that ‘when dictators die, liberty will return to the people’; this helped alleviate tension in Europe. The song (Appendix 2) was performed by a band formed by the government for propaganda purposes. Their songs were highly popular at that era and helped stir patriotism in the Americans. All the propaganda, even if not asking to acquire war bonds, was useful in convincing the people that the Axis were inferior to the Allies. 3. Research Methodology We have evaluated the germane resources that we can access and selected four sources that we will be using in our paper. These sources are primary sources as they were produced and released during World War II. After the selection of the resources, we analysed each of the sources individually to detect the characteristics of each source. We also accessed the impact they had at that time derived from historical knowledge. We then look at critics’ standpoint of these sources and found out that reviews and critics on these sources were scarce and extraneous to our paper and we decided to prohibit these critics, as most did not have any relevance to our paper. Subsequently, we look at all the sources and list down their similarities and differences from the examination of each source. 4. Results & Analysis All the sources that we have used proved to be valuable in showing us the influence these propaganda tools may even have on us. These sources were used by the Allies to convince the civilians that the Axis Powers are the â€Å"unscrupulous guys† and they are to remove these threats. Chaplin’s â€Å"The Great Dictator† and Almanac Singers’ â€Å"Round and Round Hitler’s Grave† were aimed at Hitler and the purpose of the movie was to destroy Hitler’s reputation. These sources ridicule Hitler and persuaded the people to despise and condemn him. Clampett’s cartoons and Smith’s poster applied more to the persuasion of the civilians to buy war bonds to help to lighten the burden the economy have to take. These sources use patriotism to persuade the civilians to help to buy war bonds. 5. Conclusion a. Has our research proved our hypothesis correct / wrong? Our research has proven our hypothesis correct. Our research had shown that propaganda helped to collect the necessary resources needed for war, which is money and manpower. In World War II, propaganda means had evolved into sophisticated structure where many factors are included. Propaganda became an essential tool that would be necessary in war, as it would help the government to haul support from the civilians in order to get enough resources for war. b. Questions for further research 1) Why did poems lose popularity as a form of propaganda means in World War 2? 2) How did movies gain popularity as propaganda means in the war? 3) Why were Audio Aids more effective than Audio-Visual Aids in the war as a propaganda tool? 6. Bibliography a) Books: Lowe, Norman (1997) Mastering Modern World History third edition. New York: Palgrave Publishers Ltd Tate, Nicholas (1999) A History of the Modern World 1917-1952 fifth edition. Singapore: Federal Publications Pte Ltd Walsh, Ben (2002) GCSE Modern World History second edition. London: John Murray Publisher’s Ltd b) Websites: http://www.graham.day.dsl.pipex.com/ww2001.htm http://www.apcpapercollect.com/propaganda.htm http://www.hitler.org/speeches/ http://www.hitler.org/writings/programme/ http://www.earthstation1.com/Tokyo_Rose.html http://www.playwinningpoker.com/articles/mz/war1.html http://www.warfoto.com/entertain.htm http://lcweb.loc.gov/exhibits/bobhope/uso.html http://www.nauticom.net/www/harts/homefront.html http://www.a2zcds.com/cds/history/world_war_2.htm http://www.ingeb.org/WWII.html http://www.calvin.edu/academic/cas/gpa/ww2era.htm http://www.archives.ca/05/0534/053402_e.html http://www.pbs.org/wgbh/amex/presidents/32_f_roosevelt/psources/#a http://www.42explore.com/worldwar2.htm http://www.ac.wwu.edu/~hansenb2/materialsWW2.pdf http://www.historyguy.com/day_of_infamy.html http://journals2.iranscience.net:800/www.internet-magazine.com/tesla.liketelevision.com/default.htm http://members.home.nl/ww2propaganda/index.html http://www.virtualology.com/virtualwarmuseum.com/hallofworldwarii/ http://www.oldeagle.nu/post/ http://www.hitler.org/speeches/ http://www.hitler.org/writings/programme/ http://www.archives.gov/exhibit_hall/powers_of_persuasion/powers_of_persuasion_home.html http://home.nc.rr.com/tuco/looney/lists/war.html http://www.teacheroz.com/WWIIpropaganda.htm http://members.aol.com/FenixFlyte/chaplin.html http://propaganda.ww2.klup.info/ http://www.graham.day.dsl.pipex.com/ww2001.htm http://www.apcpapercollect.com/propaganda.htm http://www.hitler.org/speeches/ http://www.hitler.org/writings/programme/ http://www.earthstation1.com/Tokyo_Rose.html http://www.playwinningpoker.com/articles/mz/war1.html http://www.warfoto.com/entertain.htm http://lcweb.loc.gov/exhibits/bobhope/uso.html http://www.nauticom.net/www/harts/homefront.html http://www.a2zcds.com/cds/history/world_war_2.htm http://www.ingeb.org/WWII.html http://www.calvin.edu/academic/cas/gpa/ww2era.htm http://www.archives.ca/05/0534/053402_e.html http://www.pbs.org/wgbh/amex/presidents/32_f_roosevelt/psources/#a http://www.42explore.com/worldwar2.htm http://www.ac.wwu.edu/~hansenb2/materialsWW2.pdf http://www.historyguy.com/day_of_infamy.html http://journals2.iranscience.net:800/www.internet-magazine.com/tesla.liketelevision.com/default.htm http://members.home.nl/ww2propaganda/index.html http://www.virtualology.com/virtualwarmuseum.com/hallofworldwarii/ http://tesla.liketelevision.com/liketelevision/tuner.php?channel=608&format=tv&theme=guide http://tesla.liketelevision.com/liketelevision/vip/alacart.php?channel=687&p=5&theme=guide http://www.lib.berkeley.edu/MRC/FilmonVideoVid.html http://www.bcdb.com/bcdb/detailed.cgi?filmtml3&p=s http://looney.toonzone.net/miscelooneyous/tvtitles/tvtitles1.html http://www.kidscastle.si.edu/channels/history/articles/historyarticle22.html http://www.smithsonianmag.si.edu/smithsonian/issues02/feb02/war_bonds.html http://www.archives.gov/exhibit_hall/powers_of_persuasion/word_document/bugs_bunny_video_description.txt http://wso.williams.edu/~dgerstei/chaplin/nazi.html http://www.splicedonline.com/95andbefore/chaplin1_dvd.html http://www.aicgs.org/resources/daad/1995010.shtml c) Acknowledgements: Many thanks to our mentor Miss Foo Yang Yann for helping us out in many areas of our paper. d) References: Clown Ministry (2003). Text of Charlie Chaplin’s speech from The Great Dictator, aka â€Å"Look up, Hannah†. http://www.clown-ministry.com/Articles/Poetry/chaplin-great-dictator.html, last accessed 7 Aug 2003. Florit, Luis A. (2003). The Speech of The Great Dictator. http://w3.impa.br/~luis/chaplin.html, last accessed 7 Aug 2003. Geer, Goopy (2003). Goopy Geer’s Rare Cartoons Page – War Cartoons. http://members.fortunecity.com/goopygeer2/, last accessed 7 Aug 2003. Helfert, Manfred (2003). Round And Round Hitler’s Grave (Woody Guthrie/Millard Lampell/Pete Seeger). http://www.geocities.com/Nashville/3448/round.html, last accessed 7 Aug 2003. National Archives and Records Administration (2003). NARA | Exhibit Hall | Exhibit Hall Main Page. http://www.archives.gov/exhibit_hall/, last accessed 7 Aug 2003. Rotten Tomatoes (2003). The Great Dictator (1940): Charlie Chaplin, Paulette Goddard, Jack Oakie, Charlie Chaplin. http://www.rottentomatoes.com/m/TheGreatDictator-1008790/, last accessed 7 Aug 2003.

UCSP 3.1 Essay Example | Topics and Well Written Essays - 500 words

UCSP 3.1 - Essay Example Various stakeholders (Koppleman, 2014) have ferociously deliberated prejudice, which refers to the preconceived notion about a person based on ones nationality, race, gender, creed and sexual preference among others. For example, when an individual is walking along a closed area at night and a group of senior citizens approach carrying metallic and wooden objects on their hands, he or she will not feel threatened. On the contrary, the person will feel threatened when a group of young men approaches him, even without any provocation from their end. In like manner, it has always been perceived that mentally ill persons are prone to violence. Thus, it has remained to be the case irrespective of statistics revealing that mentally ill individuals are no more violence prone than the ordinary people. Stereotyping, which refers to the aspect of adopting ideas about particular people even though such thoughts do not paint the real picture has similarly been a practice in the past and continues to be. For example, it has always been perceived that all politicians are philanders and that they only think of matters that benefit them in a way and make them richer. Racially, it has always been perceived that Muslims are terrorists, Russians are violent and do not care about reputation. In terms of gender, it has always been perceived that all women smell good and that they are affectionate towards the colour pink. Bigotry, which refers to the aspect of being intolerant towards anyone who holds a different opinion from yours has and continues to be practiced in various parts of the society (Koppleman, 2014). For example, it is common knowledge that Atheists are not always accorded the support they need, in some regions, they are not even allowed to occupy public office. In the contemporary society as well, a section of the society cannot tolerate gays. Though several human rights agencies

Economic Value Added Essay Example | Topics and Well Written Essays - 750 words

Economic Value Added - Essay Example Thus it requires managers and employees to focus on how capital is utilized and how it generates cash an important idea for all investor analysis of a corporation. There is usually a common goal for all corporations which are to obtain capital and earn a return rate exceeding that of the capital. In order to achieve this goals EVA measure the amount of money left after deducting the capital thus providing a financial statement reporting. EVA can be used to determine whether an corporation is accountable for economic outlays whether they are on the balance sheet, income statement or in the financial statement. This is because this tool creates a financial statement that consists of all the cost of being in the corporation while giving managers an account of every dollar used. There are two gains from focusing on the growth of EVA in a corporation. On one hand, the attention of the management is more focused towards its main responsibility which is to raise investor’s assets. Io n the other hand, deformation resulting from the utilization of historical cost accounting data is eliminated or decreased to ensure that managers spend their time finding means to raise EVA. Therefore, the raised awareness of the effective use capital eventually creates additional shareholder value. This frees the corporation from spending more time in establishing ways to raise EVA but able to produce additional shareholder value according to Albrecht, Stice, Stice and Swain (2010). EVA creates a common language for decision making particularly long-term decisions which are important in improving the results and success of a corporation. For instance, it can be used in resolving budgeting problems and assessing the performance of organizational elements and directors in order to determine the end result .EVA quantification of results in terms of finance also aids in strengthening other management programs such as customer development, TQM and quick response by demanding and gettin g constant financial improvement as stated by Reynolds and Cuthbertson (2004). Thus in order to make EVA useful in attaining improved financial statement reporting and success, managers and workers need to espouse long-term focus and start to think like owners of the business. This way they will make them feel responsible for and participate in the economic value of the corporation leading to improved results. For improved success, EVA can be connected with an incentive award system. In such a way, EVA can provide a measure to calculate success and a medium for continued performance improvement. Since EVA is computed on an accounting period, it allows employees to plot progress during the year and this can help in improving on the end result thus a success. According to Shelo64 (2012), a transition to EVA measurements entails serious obligation of the board of directors and the senior management to utilize the measures in managing the business for an improved financial statement rep orting, results and success. In addition, every individual should buy into the plan in order to make it successful in such improvements. An extensive training and communication for everyone in the company is also required for using EVA to achieve such improvements. Problems of EVA One of the problems with EVA is that it does not provide an account for authentic options or growth opportunities intrinsic in the investment decisions as stated by Schon (2007). Additionally, it does not reflect the perception of the market on the value of growth

Napoleon in egypt and his effect on education , newspaper ,edition, Essay

Napoleon in egypt and his effect on education , newspaper ,edition, military - Essay Example t the months Alexander spent in Egypt, from late October 332 till April 331, marked a psychological turning-point in his life." By right of conquest Alexander "became simultaneously god and king, incarnation and son of Ra and Osiris; he was Horus the Golden One, the mighty prince, beloved of Amen, King of Upper and Lower Egypt."2 Previously, in Macedonia, rumours of Alexander being the son of a God had circulated. His mother claimed his father was Zeus-Ammon and it was said that he had a ring as a token of this paternity. However, it was in Egypt for the first time "he learnt that he was in truth a god, and the son of a god. Greek tradition distinguished sharply between the two; Egypt did not."3 He was not merely the son of a God but a God. Over two millennia later another rising military and imperial star, Napoleon Bonaparte invaded Egypt. Like Alexander before him, Napoleon, for a host of diverse reasons, both personal and political, opportunistic and strategic, turned his eyes to the Nile delta. The campaign is regarded as one of his first defeats. However, while it may have been a failure militarily, and was followed by Bonaparte becoming First Consul, then Emperor, and it had profound consequences on European history beyond the military and strategic. The months Napoleon spent in Egypt cannot be described as a psychological turning-point in his life, as they were for Alexander. However, the fact of the matter is that, Napoleon departed for Egypt as a leading military leader and returned a candidate for Emperor. Militarily, the campaign was a defeat. The Army of Italy was shipped to Egypt and campaigned along the Nile. It won some battles and it lost some battles. Ultimately, Nelson destroyed the French fleet in Aboukir Bay and left the army stranded in Egypt. At this point Napoleon returned to France where he became First Consul. Critics argue he abandoned his army in Egypt. His advocates claim he returned to the seat of government to rescue the

Transfer and Studies Essay Example | Topics and Well Written Essays - 750 words

Transfer and Studies - Essay Example I would be grateful to you if you would take my case on humanitarian grounds and take the necessary steps to sanction the transfer to a school at California as soon as possible. The situation that calls for a transfer is as follows. I could pursue my studies at the school in Seattle only till the third semester because I was expecting my child during that period. I finished the third semester while I was expecting the child. My family and the father of my child work and live in California. This made it difficult for me to attend the school, as I had to fly back and forth from southern California and Seattle on weekend all through my third semester. I had to take a year off from school afterward, as I gave birth to my child. As I continue to stay with my family at California, it puts me in a position to resume the pattern of flying back and forth between southern California and Seattle. This may not be an ideal situation for me and my infant. As a first generation American, I need to follow the family values in our culture that demands a situation where the child grows up among both the paternal and maternal relatives. The father of my child works at Southern California, and if I continue my studies at Seattle, it would mean that the family is separated. Moreover, the financial burden will be much heavier for us to handle, since I will have to use the flight more frequently. I am the first in my family to attend law school, and I realize the significance of my studies and am very keen on completing the course. Therefore, I would like to get a transfer to a school in California, where I can pursue my studies diligently, as it would not create any difficulty for me as a mother and a student. I hope you will try to understand my situation and necessitate a transfer as per my request. My grades were affected during the third semester when I had to travel a lot for attending the classes.  Ã‚  Ã‚  Ã‚   I put before you the humble request to consider my case on humanitarian grounds, as the decision to have a child at this stage was unavoidable due to some health reasons. At the same time, I am keen on pursuing my studies in the best way poss ible and look forward to developing a good career in law. I hope you will consider this matter seriously and comprehend the good intention and dedication that prompts me to request a transfer to a school in California.  

The Negative Impact of Electronic Waste Disposal Methods in Africa Research Paper

The Negative Impact of Electronic Waste Disposal Methods in Africa - Research Paper Example In the countries within the continent of Africa, the total amount of electronic waste produced in 2014 was 1.9 Megatons. The only countries that have put in frameworks in terms of national policies and legislative pieces of guidelines are Nigeria and Cameroon. There are nations that are in the process of enacting fundamental legislative frameworks regarding the disposal of electronic waste materials such as Kenya, Ethiopia, and Ghana. According to Bwalya and Zulu (314), the country Kenya do not have a proper framework for handling electronic wastes. This is because Kenya continues to integrate information communication technology (ICT) in its economy. Among the highest generators of electronic waste materials in Africa are Nigeria, South Africa and Egypt with a total of 0.22, 0.35 and 0.37 Megatons respectively in absolute quantities. On the other hand, Mauritius, Seychelles, and Equatorial Guinea are the major electronic waste generators in relative quantities of 9.3 kg per inch, 10 .9 kg per inch and 10.8kg per inch respectively. The entire continent of Africa produces 1.7 kg per inch as an annual amount of electronic waste. This figure reflects only the amount of waste generated domestically and does not include the amount generated through imports of used electronic equipment (Baldà © 38).The challenge that affects the continent is major lack of comprehensive reforms by the governments concerning the electronic waste generation and management.

The impacts of both secondary education and bank credit rates on per Coursework

The impacts of both secondary education and bank credit rates on per capital gross domestic product - Coursework Example The study tells that gross domestic product measures a country’s total productivity level. It is defined as the total cost of economic outputs and consists of government expenditure, investments, net export, and consumption. Per capita gross domestic product, a derivative of real gross domestic product is on the other hand a product of population. Consumption in an economy is a factor of people’s disposable income. Similarly, available resources determine the level of a country’s export and hence its net export. Investments, which can be attained through public or private sectors also depends of capital through savings and loans while government expenditures includes spending from central and local governments. Commercial banks and other financial institutions therefore play an important role in economic development through availing investment capital in the form of loans. Provision of financial support also boosts the level of disposable income at a time and as a result boosts consumption. Banks lending capacity however depends on their credit rates that dictate availability of loans as well as loan interest rates. Financial crisis into low credit rates would therefore translate to lower circulation of money and a consequently strained economy through low consumption, investment and export levels. Education has also been identified as an integral factor of economic growth. Researchers and scholars argue that the level of income in jobs is significantly determined by a person’s academic qualifications.... Similarly, educated individuals are relatively more informed and tend to budget their incomes into savings and investments. These observations qualify secondary education, which is a step into colleges and universities, as an important factor to improving per capital gross domestic product (Bloom et al, 2005, p. 16). Research into determining existence and significance of relationships between variables such as per capita gross domestic product and its factors can be undertaken through regression analysis. Linear regression also determines degree of impacts of each explanatory variable in a model and is based on assumptions of linearity, homoscedasticity, and normality of variables (Newbold, Carlson & Thorne, 2010, p. 428; Ryan, 2011, p. 407, 408). This paper seeks to investigate the relationship between per capita gross domestic product and two dependent variables, rate of enrolment in secondary schools and credit rates of financial institutions. The paper will answer two research q uestions, ‘Is there a significant relationship between per capital gross domestic product and two dependent variables, secondary education enrolment and bank rates?’ and ‘Which of the two variables has higher effects on per capita gross domestic product?’ The paper will test the following sets of hypothesis, H 0: ?i=0; There is no significant relationship H 1: not all are zero; there is a significant relationship Using analytical approach, the effects of the two independent variables on per capita gross domestic product will be analysed. The paper will also test on the validity of statistical assumptions of regression analysis. Methods Participants in the project were selected nations whose economic data were

To what extent was independence a gift from Britain Essay Example for Free

To what extent was independence a gift from Britain Essay On 14 of August 1947, Prime Minister Nehru spoke of the handover of power being a moment in history, when we step out from the old to the new. This message, coming from one crucial in the independence movement, unsurprisingly carries connotations of Independence coming through the actions of Indians, with a sense of growth alien to British interests and control. In contrast to the violent upsurge against the French in Indo-China, the reasons behind the annexation of India from the British Empire are both subtle and complex. While in a violent uprising it is relatively simple to discern that power has been taken, rather than given, the non-cooperation tactics employed in India clarifies little. The steady rise in pressure from Indian nationalists in conjunction with the apparently hurried withdrawal in 1947 have lead to a belief that Britain was effectively forced out of India. Whilst a possibility, this must however be regarded in relation to Britains changing objectives in an alien world to that of the early ideology of the Raj. In terms of historiography, two divergent views can clearly be discerned. That of the neo-imperialist presents independence as a nurtured gift of British benevolence. Exponents of this theory such as Sir Percival Griffiths point out that, other ruling powers have abdicated after defeat in war or as a result of successful insurrection, but it was left for Britain to surrender her authority as part of a process of devolution which had been operating for some time. While as a superficial judgement this statement proves true, for Britain did never lose complete control, it does perhaps insinuate a control in withdrawal that is inconsistent with the hurried exit of 1947. The concept of a state abdicating control of an advantageous situation by its own volition makes little sense, nor is there any precedent for this policy before the First World War. Statements of Lord Hardinge in 1912 boldly spoke of the permanence of British rule in India1 and so the neo-Imperial stipulation of plans for devolution, which had been in operation for some time cannot wholly be upheld, indeed it was not until 1942 that any affirmative time scale was introduced, or so claims the Nationalist interpretation. Here the Cripps offer of 1942 is seen as a post dated cheque by the Indian scholar Sumit Sarkar2, and independence is presented as seized from Imperial Britain by virtue of irresistible pressure by congress and its allies. This too however must also be seen to be draw from only a partial reading of events. As Griffiths points out, British control, though strained and tested, was not broken. Power was not seized, but granted by an act of the imperial parliament at Westminster. As such these polarized interpretations can be seen to reflect only half-truths, simplistic interpretations of a long and complex road to Indian freedom. In broad terms certain factors must be established and accepted, such as the vital and necessary role of a nationalist movement calling for independence. The claim that states do not willingly give up occupation must be considered in relation to possible economic motives, with the role of resistance within states leading to economic loss also taken into account. Due to statements such as that of Lord Hardinges in 1912, it must be conceded that Britain initially desired to continue the Raj before the First World War, however this cannot not be accepted de facto there onwards. One possible explanation for Britains withdrawal in 1947, which suggests independence was given willingly, is the diminishing importance of India and South East Asia. Both politically and economically Britain was, by 1947, deeply evolved in the Middle East. The oil-rich nature of many of these nations contrasted sharply with lack of Indian productivity for, as Lord Wavell specified, India will never, within any time we can foresee, be an efficient country3. This sentiment from the Viceroy in 1944 could be dismissed as simply seeking to save face except that it is from a private document to Prime Minister Churchill, and so can be seen as a reliable insight into the direction of British thought. The later mention of India possibly becoming a running sore which will sap the strength of the British Empire4 further suggests the lack of any economic basis for Britain holding onto India. One of the primary reasons for this was that the prosperity and efficiency of the Raj rested with an Indian populace that, even by 1941, was only 7% literate. Not only is this figure inconsistent with the British desire for efficiency, when coupled with a lack of self sufficiency (on average between 1930-40 once every four years around three million tons of grain had to be imported to avert famine, 4.27 million in 19365) this clearly illustrates part of Indias economic weakness. Nevertheless, the fact that literacy was rising and these problems were not new, clearly indicates that economic inefficiency did not give immediate rise to any British need to quit India. Instead, the role of trade, particularly in the rapidly changing post war situation, is far more significant. Crucially it is here that major profit is made, and Britains dominance was in decline. In contrast to Britains pre-war6 profits from cotton trade imports to India of à ¯Ã‚ ¿Ã‚ ½37.9 million7, the rise in imports from Japan and America (by some 400% overall8) can be linked with the decline in cotton trade profits to à ¯Ã‚ ¿Ã‚ ½27.2 million in 1919, a shift that Lawrence James terms as a fracture9 to the Anglo-Indian economic inter-dependency. This is perhaps the most accurate reflection but of greater interest is the à ¯Ã‚ ¿Ã‚ ½100 million of British War debt that the Indian Government assimilated in return for being able to tax Lancashire cottons. This ability to obtain concessions from the British Government due to its financial constraints illustrates both Britains decline as a world power and thus Indias rising parity. Furthermore, the fact that after World War Two India passed from being Britains debtor to its creditor acutely reflects the gradual decline in the strength of Britains economic grasp over India. Coupled with the realisation that it was no longer necessary to have political control as a prerequisite of stable trade, the economics of Britains situation appears to make withdrawal beneficial. The prospect of a repetition of the costly insurrection of 1942 and of Muslim separatism exploding into civil war threatened not only further financial loss, but also to expose the weakened state of the ICS10 and other agencies of coercion. As Ian Copland suggests, with its shrinking resources Britain may well have wished to extricate itself from its responsibilities in India11. Britains steel frame of institutions such as the ICS, the Indian Army and the Police force had become seriously degraded, effectively loosening control over and within India. The move therefore to not fund a mass of inefficient bureaucracy whilst still profiting from trade, would be a shrewd one. Declining profitability is perhaps the strongest evidence for independence being a gift from Britain, with India being a net liability that had to be cast off according to R.F.Holland12. Although the situation was not as extreme as that of the Congo, where Belgium simply withdrew after the 1958 Copper Crash, a downward economic spiral can be clearly discerned. Hollands thesis cannot be automatically assumed for, as Anita Singh asserts, India was the key to achieving equality with the superpowers and reviving her war torn economy13. Economically, Hollands synopsis bears a closer relation than that of Singh to the dwindling profitability of India, especially in the post war climate, however it would be naà ¯Ã‚ ¿Ã‚ ½ve to see this as the only significant factor. While Indias economic role disputed, its importance surpassed its financial value for, as Howard Brasted assesses, to have left would have accelerated the loss of Britains global influence14. Hollands point is not entirely moot and economic loss can perhaps be best seen as a contributory factor to independence, along with other reasons ranging from the United States led ideological shift away from imperialism to Labours priority of primarily focusing on Britains recovery. Whilst its value may have been that it softened a British resolve that was never predominantly altruistic, its significance is eclipsed by the strength of nationalism in India. The oil rich Middle East was Britains primary concern in terms of economic recovery and the inefficiency of India only exacerbated this. Wavells condemnation of a possible future running sore refers not only to this inefficiency, but also the increasingly detrimental effect of both peaceful and militant nationalists. In contrast with the 300 million Indians, there were only around 400,000 British in control. As Lawrence James suggests the Raj was never a totalitarian state which could do what it liked when it chose15. Throughout its history the Raj operated under powerful constraints such as the costs of its armed forces and administration16, thus the importance of Indians in running the country as a whole correlates to their importance in economic factors. In this light, it cannot be said that nationalist pressures (as opposed to direct action by Congress which had a significant impetus with regard to taxation) had a large impact on the economics of Britain and India but economics c an be seen to have greatly aided nationalism. Stemming from the days of the East India Company rule, the free-trade policy favoured Britain and stifled the growth of Indian post war industry. Congress opposition to free trade was, as Brasted states protectionism in all but name17, and therefore appealed to Indian industry. This perhaps best highlights the value of the economy to the Indian nationalist movement and eventual independence. Excluding terrorist insurgence such as that of 1942, nationalist action rarely directly affected the British economically, but rather helped to arouse the Indian population. Lord Lytton referred to the Indian peasantry as an inert mass and if it ever moves at all, it will not move in obedience to its British benefactors18. Thus economic reform was used a platform with which to arouse the masses and make evident that it was Congress, and not the Raj, which spoke for the people. Ghandi in particular must be assessed in this light as many of his policies attempted to mobilise Indians and sting the British, in some cases over economic issues. Both his Satyagraha of non-cooperation and salt tax march were attempts to defy British rule by disregarding financial laws to aid the nationalist cause. While non-cooperation illustrates the attempt to economically cripple the country, Ghandis salt tax march does perhaps reveal a more potent defiance. In reality, the salt tax march was rather bagatelle in terms of economic effect, only reducing East Indian Company profits by 2%. Instead, its significance lay in that the tax symbolised the power and intrusiveness of the Raj19. President Roosevelts talk of a prejudicial reaction on American public opinion not only if India is not allowed to secede after the war, but also if Britain is unwilling to concede the right of self-government20must be seen as significant when considering Britains economic and military dependence. This also reflects the discrepancy between Britains position and the ideological shift away from imperialism. The war against expansionist powers such as Germany and the post World War One promotion of self-determination in Europe had a dramatic effect upon the political psyche; particularly under a Labour government, the foundations upon which the Raj were built were becoming unfashionable. The symbolic attacks were also designed to arouse Indians, bringing awareness to issues that Ghandi saw as repressive, and that the populace had accepted de facto. Initiatives, even down to Ghandi only wearing a homespun dhoti (loin cloth), sought to arouse the Indian peasantry by appealing to their needs thus generating growing political awareness. The nature of Indias eventual independence as an official handover makes evident the dominance and eventual success of this peaceable strain of nationalism. Rather than seeing this as an emancipation of the Indian populace from a repressive Raj, it was instead an ignition of political thought on a grand scale. Consequently, by visually illustrating that he and Congress spoke for the common man the Raj could be undermined, thus negating the only justification for imperialist rule. Actions such as Nehrus arrest after the salt tax march demonstrated repression but it was the widespread support that was crucial. The fact that it was an over emphatic response that caused an end to the initial 1922 Satyagraha, showed the ripe state of nationalist support far removed from the inert mass that Lyttons prophecy was based on. Ghandis association and appeal to the common Indian through these policies led to Congress membership increasing from 100,000 in 1920 to over two million by the end of 1921. This rise in support was crucial in exerting political pressure on the British and led to the overwhelming majority of Congress in the 1936 elections. This delivered the tangible evidence for Congress to claim to speak for the Indian people instead of the Raj. A single party taking over 70% of the vote is overwhelming by modern standard however, its significance surpasses this obvious assessment. Whilst marking the strength of Congress, it also testified to the unity of much of India, an area that could not even be conceived of as being one nation before British rule. This fact stands as a tribute to British rule however it was also part of its undoing. The unity that the Raj encouraged in terms of centralising and homogenising the police and other services gave rise to a sense of cohesion within India that had not existed before; it is only under these circumstances that nationalism could exist and so enable Congress to gain a 76% majority. The general rise of mass protest would put vast moral and eventually economic pressure on Britain however threat of such large crowds turning to violence also appealed to some nationalists. While the 1857 Mutiny was a violent expression of anger, it is not until insurgence in 1905 that such actions were distinctly nationalistic. Similarly, events such as the 1913 assassination of Lord Hardinge, while reflecting Indian discontent, did not offer a serious threat to British rule. In contrast, the violence and delay to supplies in the 1942 Quit India movement did seriously affect the Raj, so much so that the Royal Air force fired upon rioters. Similarly, the formation of the Indian National Army under Subhas Chandra Bose21 to fight with Japan reflected not only the depth of nationalist convictions, but also the sense of nationhood within India. This growth of violence made military suppression the only antidote. Indian nationalists and the British alike had however realised that, the day has passed when you can keep India by the sword.22 The Amritsar Massacre of 1919 had demonstrated to the nationalists the resolve of some British to maintain control in India. Such actions united Indian opposition and considerably weakened the justification for British rule in India. Not only had the increasing association of Indians within the ICS weakened British control, oppressive policies were not in the nature of the Raj for the British people would not consent to be associated with repression23, as Lord Wavell specified. Instead of this physical control, political measures such as the Government of India Acts of 1919 and 1935 were employed in satiate nationalist agitation. Claims of historians such as Griffith that devolution had been planned for some time can be seen in the 1917 British Secretary of States announcement of developing self-governing institutions of a responsible government however crucially such moves also talks about India as an integral part of the British empire24. The Montagu-Chelmsford report reflection that nationalism will grow and that in deliberately disturbing it we are working for her highest good, is a frank admission that, as Anita Singh observed, British policy aimed to put off independence to the kalends25. The failure to dissolve nationalism despite concessions aimed at satisfying the legitimate aims of all but the most advanced Indians26 meant that reforms aimed at forestalling Congress pressure, instead intensified it. According to Ian Copeland this increasing demand led to constitutional reforms being used as a bargaining chip27 and this view appears to be an accurate reflection upon the development of British policy. Reforms such as the Government of India Act of 1935 and in particular the Cripps offer of 1942, were direct responses to nationalist pressures which as Wavell and the British realised by the end of the war had laid down a course from which we cannot now withdraw28. Such reforms cannot therefore be seen as British i nitiatives but rather as tactics to delay what, by the time off the mass civil disobedience of the 1942 Quit India movement, had become inevitable. Despite Churchills promise during the war that he did not intend to allow the liquidation of the British Empire, historians such as Howard Brasted have instead argued that the war did in fact slow the transfer of power, and not cause it29. This point is however hard to substantiate. It must be remembered that it was as late as1935 that the Government of India Act ensured the power of the Raj through the Viceroys power of veto over Indian legislation. There was perhaps a growing realisation before the war that India would have independence however all reforms up to this point suggested a slow transferral and there is little evidence to support a change in foreign policy. Some reasons for the withdrawal in 1947 were also as ignoble as the previous methods of rule. Whilst the Raj had often employed divide and rule30 tactics, the dominance of Congress over the Princes, the threat of Muslim-Hindu violence and even the financial reasoning for pulling out can be seen as less than altruistic. To condemn Britain with regard to economics is unfair as it war forced into the situation by the war but moreover to condemn Britain leaving because of its declining control is unwarranted. Far from being reproachable, to say that the Raj was forced to end by the growth of nationalism is not to automatically decry British policy. Congress dominance in the 1936 elections followed by their success in government, justified independence by demonstrating the capability of Indians to administer themselves. In Macaulayesque31 terms Britains task was complete, for Congress growth and success exploded any myths of British racial superiority. To say that this manner of leaving gives credit to the British is not to denigrate the achievement of Indians who did have to overcome the stalwart resistance of the Raj . The timing of independence, while aided by factors such as the war, was an Indian success and not a British gift. However, to end here is to wrongfully deny any British benevolent contribution. In leaving, Britain left a considerable legacy of democracy and education that is as significant today as it was in 1947. Nationalist leaders such as Ghandi, Nehru and even Bose were all Oxbridge educated and perhaps even nationalism indirectly must reflect positively upon the British, for it is only due to the Raj that as vast an area as India developed a sense of cohesion. There are as many, if not more negative aspects of British imperialism (especially to modern day sensitivities) however Britains decision to withdraw denotes much of its rule. In contrast to situations such as Frances catastrophic attempt to control Indochina, Britains lasting legacy and indeed gift was that it left peacefully. The timing was not Britains however certain aspects and its very nature are to be appreciated for, as Trevor Royle32 suggests, it is one of the Rajs enduring strengths that when the time came to go they departed with exemplary grace and dignity. Bibliography J.Brown Modern India, OUP Sir P.Moon, Wavell: the Viceroys Journal- OUP Lawrence James, Raj- Abacus R.F.Holland, European Decolonisation Macmillan Anita Singh, The Origins of the Partition, OUP Lady Balfour, Personal letters of Robert First Earl of Lytton, Longmans Ian Copeland- India- Longmans S.Wolpert, Morley and India California University Press T. Royle , The Last Days of the Raj Cambridge University press Sarkar, Modern India Macmillan The Economist, 5 April 1919 Modern History Review, Volume + No. 2, November 1990 Words- 2,987 Orig- no edit 3,385 1 J.Brown Modern India, OUP 1985, p. 197 2 Sarkar, Modern India, Ch.6 3 Lord Wavell to Churchill, Oct 1944 Sir P.Moon, Wavell: the Viceroys Journal, p. 94 4 Ibid. 5 Lawrence James, Raj Part Five, chapter 3 6 World War I 7 1913-14 8 The Economist, 5 April 1919 9 Lawrence James, Raj Part Five, chapter 5 10 Indian Civil Service, originally British dominated but increasingly Indianised 11 Ian Copeland , Raj p.85 12 R.F.Holland, European Decolonisation 13 Anita Singh, The Origins of the Partition, OUP, Ch. 7 14 Modern History Review, Volume + No. 2, November 1990 15 Lawrence James, Raj Epilogue 16 Ibid 17 Modern History Review, Volume + No. 2, November 1990 18 Lady Balfour, Personal letters of Robert First Earl of Lytton, Longmans, pp.20-1 19 Lawrence James, Raj Part four, chapter 2 20 Roosevelt to Churchill, 1942- in India by Ian Copeland, p.111 21 Leader of Congress in 1938 and Cambridge educated 22 Lord Chelmsford, 1919 James, Raj, p. 23 Lord Wavell to Churchill, Oct 1944 Sir P.Moon, Wavell: the Viceroys Journal, p. 94 24 Government Announcement of Aug. 1917, Ian Copeland- India, p.96 25 Anita Singh, Modern History Review, Volume + No. 2, November 1990 26 S.Wolpert, Morley and India, p.139 27 Ian Copeland, India, p.29 28 Lord Wavell to Churchill, Oct 1944 Sir P.Moon, Wavell: the Viceroys Journal, p. 94 29 Modern History Review, Volume + No. 2, November 1990 30 Using Princes and Muslim pressure groups to counter Congress 31 Lord T. Macaulay, MP in 1830s and altruistic promoter of education within India whos thoughts generated much of Kiplings work and set up a number of schools. 32 T. Royle , The Last Days of the Raj, p.281

Decriminalizing Prostitution Essay Example for Free

Decriminalizing Prostitution Essay The oldest profession in the world, also known as, prostitution is one of the most controversial debates that many people have. Should it be legal, should it be illegal, are the women just selling their bodies because they have low self-esteem? Well, let’s discuss the pros and cons to decriminalizing prostitution. Where brothels are present and their outcome of business. Let’s focus on the positive side of decriminalizing prostitution, as mentioned one of the pros would be that it can be an economic means to a person in need of financial assistance. Just like every other job prostitution is a way of making a living, you have supply and demand, just as a cable man will come to your house and fix your T. V. a prostitute will give that companion to the person needing it. A second pro would be that it can minimize human trafficking, usually when something is illegal or inaccessible we want it more, making any means necessary to achieve it, this is true for human traffickers that sell humans for various reasons, mainly sex. If we can already make humans readily available for intimate reasons than we can naturally see trafficking coming to a halt. Another pro I can see with decriminalizing prostitution is reduction in violence within the prostitute community. Many prostitutes are raped, abused, and murdered. If we were to help protect these workers then maybe they would be less afraid to seek help from the police and the police would better protect them. Because prostitution is illegal many prostitutes that are raped or otherwise abused aren’t going to the police for fear that they will be arrested. The final pro is if we decriminalize prostitution then both the Johns and the prostitutes would have to get monthly checks for AIDS/HIV and all other STD’s. Enforcing this might ensure that we are putting an end to spreading diseases across the nation. We have discussed some pros now let’s discuss some cons, I can’t see many cons with decriminalizing prostitution but one of them would be the moral aspect of it. I can see how many crimes against these women would become a problem within society. Prostitution is seen as wrong and immoral, so I am not sure if a sex work professional would ever be seen as a the same as a teacher, CEO, or banker. The last con I can see is that the drug industry would sky rocket, as more and more prostitutes are trading sexual favors for drugs, I can see that drugs would now be spread more vastly across the plains. Just as corrupt as any company could be, prostitution and drugs are commonly known to be a hand in hand occurrence. This could become a problem in the future for police officials to get a hold of if taken out of control and not monitored correctly. In the United States there is only one state where prostitution is legal, which is Nevada. There are only 17 counties in Nevada that allow brothels in their counties, any county that exceeds 400,000 residents are not allowed to have a brothel. While it is a high paying profession and due to the recession it has seen its bad days, prostitution in Nevada is still a very popular and highly sought out job because of its high pay day. The working girls in a brothel have to be tested once a week for STD’s such as gonorrhea and chlamydia, and once a month for AIDS and HIV. They must also use a condom for ALL transactions and report their tax earnings to the county, so basically the county is their pimp. At the end of the day whether it is moral or not, it is the choice of the men and women who are choosing to sell themselves for money. We should not judge those who chose that profession as a means of making ends meet. Many people do what they have to do to provide for themselves and their families. There are prostitutes who do it solely for the money, some to upkeep their drug habits and some because they just plainly like sex.

The Marketing Strategies Of Dell Inc Commerce Essay

The Marketing Strategies Of Dell Inc Commerce Essay Competitive advantage and market superiority tends to be among the top of the list of priorities of any business or commercial entity nowadays. Dell as a company has often been viewed as having a singular strategy, manufacturing build and selling products that are cheaper and more efficient than its competitors. In 1984, with only $1,000 in startup capital, Michael Dell established Dell as the first company in its industry to sell custom-built computers directly to end users, bypassing the dominant system of using resellers to sell mass produced computers. The following will explain how Dell utilizes the direct business model which increase the speed to market, superior customer service and dedication, and how Dell applies the latest technology more efficiently than the leading competitors. Since a young age Michael Dell has been intrigued and fascinated in the idea of eliminating unnecessary steps. So it was not surprising when he established a company where there marketing strategy was based on eliminating the middleman. We sell computers directly to our consumers, deals directly with our suppliers, and communicate directly with our people, all without the unnecessary and inefficient presence of intermediaries. We call this the direct model, and it has taken us, to use a common phrase at Dell Computer Corporation, direct to the top (Dell, xvii). The direct business model eliminates retailers that add unnecessary time and cost, that could diminish Dells understanding of customer expectations. The direct model allows Dell to build every system in order to provide customers more powerful, better configured systems at competitive prices. Dells direct business model is based on direct selling, eliminating the use of resellers and channels of retail. Dell was able to build brand loyalty amongst its consumers over a period of time through building direct relationships with them, constantly speaking to customers, and analyzing their preferences when purchasing a product. Through building these direct relationships which is a key component of the direct business method, Dell was able to understand and analyze the specific preferences of their consumers to satisfy their needs and wants. Expanding on the theme, Michael Dell expresses the emphasis of using the direct method thru direct relationship marketing: With an average of approximately 1,400 telephone calls received daily, Dell gets real-time input from its customers regarding their product and service requirement, their views on various products in the market, and their response to Company advertising. This input gives the Company a competitive advantage in tailoring its product offerings and communication programs to meet its customers needs. Direct relationship marketing also eliminates the 25% to 45% dealer mark-up, thereby enabling the Company to price its products aggressively. In addition, the Companys marketing strategy allows it to sell its products through Company employees who are trained specifically to sell Dell product.(Dell, 31) The efficiency of the direct business model by of direct marketing relationships benefited Dell tremendously. Rather than doing guesswork on what they thought customers wanted; they were able to find out exactly what customers desired and preferred. So not only was Dell able to manufacture the products that customers wanted, but they were also able to develop them at high quality. Our ability to produce a line of high performance products compatible with accepted IBM standards.( In fact, many of our products had performance features that were superior to IBM systems, and were frequently top-ranked by publication such as PC Magazine and PC World.) (Dell. 31) Dell has been able to excel ahead of its competitors through the use of the direct model. One key strength that gave Dell a competitive advantage according to Michael Dell was, Michael Dells focus on concrete issues like cutting operation costs, improving delivery time, and maintaining customer service is the underlying force that has driven the company. Michael Dells establishment of the direct model, as well as his exploitation of the benefits of the Internet, has contributed vitally to the companys successes in both the US and overseas markets. (Richard San Juan, Gaebler Ventures) In 1998, Dell became the number two manufacturers and marketer of personal computers in the world. Michael Dell was able to take his company that he started with the little money he earned in college, and turn it into one of the most profitable companys today. Dell grew five times faster than the industry rate. Stocks rose more than two hundred percent, which is the largest share gain in the SP 500 and NASDAQ 100. In the chart below, statistics shows that Dell has been able to thrive within the PC market, having the second largest market shares behind Hewlett-Packard in 2009. Although this chart is from the first quartile of 2009, in 2010 Dells market shares increased by 12.6 percent. Dells market share in U.S. and Worldwide (in Q1 2009) compared to other top PC makers.( Dells Direct Model to Success Dells Business Plan, San Juan) Dell has been able to excel ahead of its competition within their industry. They were able to do this because companies continued to guess what products their customers actually wanted, Dell was already aware of their customers wants and needs for their products. Dell had the upper hand on its competitors because other companys were manufacturing product based on the assumptions. Companies such as HP, Acer, Toshiba, Gateway, and Apple were losing a lot of capital. This is from their lack of knowledge of the consumers. Although many analyst may have criticized Dells marketing strategy as one that is very simple and basic, it has been proven to be very efficient. Dell continues to maintain market leadership and profitable growth, and continues to reach out to new markets. Although later on in the text we will get into how Dell marketing strategies were incorporated thru the Internet, information and communication technologies and the Internet are greatly used in its direct business model. In the figure below of The Delta Model Map, the three major categories of Dells core competencies are shown. These three major categories are system lock in, best products, and total customer solution. The strengths and capabilities of Dells company can be seen on the map. The Delta Model maps identifies three major categories of an organizations core competencies.( Dells e-Marketing Strategies to Enhance Competitiveness, Chen) System Lock-In is the ability for a company like Dell to lock-in customers. Having customers that are brand loyal and continuously purchase products from that company such as Dell is to be lock-in. Dell having websites, and phone numbers for customers to assist them with any issues they may have increases the trust and loyalty customers have for the company. Best Product- is products or services that are perceived by customers to be more efficient in the areas of quality, feature, functionality, sales services, and cost leadership. Dell provides customer with high quality prices at low cost because they take part in direct sales. Total Customer Solution- The ability of an organization to offer and deliver integrated solutions to meet customer needs and satisfaction. Solutions comprises of products or services, products coupled with services, and customer integration and engagement business processes.( Dells Direct Model to Success Dells Business Plan, San Juan) Dell also introduces the latest relevant technology much more quickly than companies with slow moving, indirect distribution channels, and turning over inventory every three days on average. Dell success is due in part to that they always had the willingness to look at things differently. In the industry that they are in that is important, and to stay motivated. This is important because when Dell first began using the Internet and expanding their business, many people said that it would not work. These were the same people who had doubted the direct business model and said it would fail. When Dell first began using the Internet to expand their business they had three objectives: to make it easier to do business with Dell, to reduce the cost of doing business with Dell, and to enhance our customer relationship.(Dell, 101) By using the Internet to help quicken the speed of information flowing between companies, made it possible to obtain precision and speed to market for products and services in very positive way. Internet marketing or e-marketing strategies can be defined as the design of marketing strategies that capitalizes on the organizations electronic or information technology capabilities to reach specified objectives. (Strauss et al, 2006, pg. 41). With the use of communication and technology, Dell has been able obtain customers information and history and store it in a warehouse. This information can be retrieved and accessed anytime for reporting issues. This data system warehouse serves as the safe of Dells marketing knowledge management system. So this is where Dell employee go to when analyzing customers behaviors and trends. Understand the behavior of the customers is a very critical part in Dells marketing strategy. So thru having this data systems warehouse and the use of the direct business model, Dell is able to deliver the best experience to customers, whether its online or in stores. The deliverables of the customer experience objective are: Best value proposition,; highest quality and most relevant technologies; customized systems; superior tailored service and support Products and services that are easy to buy (online 247) and use. (Dells Direct Model to Success Dells Business Plan, San Juan) Dell divides their customers into two major groups, relationship and transactional. These two groups are very essential in the success of Dells products. Relationship customers are customers who buy repeatedly and in larger quantities or value, while Transactional customers are customers who buy less frequently and in smaller quantities or value. Both Relationship and Transactional customers are further sub-segmented. (Dell Marketing Strategies, Cage)

Java Script :: essays research papers

Equipment –   Ã‚  Ã‚  Ã‚  Ã‚  Backpacking equipment is highly efficient and well-designed to minimize the weight that must be carried. The equipment is also expensive and should be borrowed from someone you know if available to allow you to have more money for your hiking trip. Hiking Boots, Socks, and Gaiters –   Ã‚  Ã‚  Ã‚  Ã‚  Good quality leather hiking boots are essential for serious backpacking because they offer protection and comfort. Sandals may be seen but are not worn when traveling for many miles. Boots that are durable usually last over many miles which may lead into many years. Most boots have soles made of synthetic rubber known as Vibram. Light weight shoes offer protection at a reasonable cost and decreased break-in time.   Ã‚  Ã‚  Ã‚  Ã‚  Beginning Hikers tend to buy boots that are heavier and more expensive than necessary because it is important to have boots that fit properly and be long enough so that the toes don’t contact the front of the boot while walking downhill. Boots must be well broken in before attempting to hike on the trail. They should be worn at every opportunity before making a long hike, to make sure they won’t cause blisters.   Ã‚  Ã‚  Ã‚  Ã‚  Socks are important companion pieces to boots and most hikers use two pairs. The inner pair is usually is lightweight wool, polypropylene, or similar material to wick moisture away from the feet. The outer pair is usually heavyweight wool to provide cushioning of the feet within the boots. Clean socks should be worn everyday and at least one extra set of socks is needed.   Ã‚  Ã‚  Ã‚  Ã‚  Nylon or Gore-Tex gaiters will assist in keeping debris such as dirt and snow from entering the top of the boots. Gaiters usually have side or rear zippers to allow the person to put them on or take them off without having to remove the boot.   Ã‚  Ã‚  Ã‚  Ã‚  Sandals or lightweight tennis shoes are often overlooked as a campsite alternative. A pair of sandals can allow a hiker to air out the feet and dry out the boots at the same time. Sandals or tennis shoes do not offer enough support for carrying heavy loads, but they do have a function around the campsite. Packs -   Ã‚  Ã‚  Ã‚  Ã‚  The pack is a are mounted on external frames. It should be possible to remove the pack from the frame in case one wants to use the frame for carrying loads other than the pack. Frames are made of lightweight metal usually tubular aluminum alloy.

Light and Dark Imagery in Joseph Conrads Heart of Darkness Essay examp

Light and Dark Imagery in Joseph Conrad's Heart of Darkness   Ã‚  Ã‚  Ã‚  Ã‚     Ã‚  Ã‚  Ã‚  Ã‚  Heart of Darkness by Joseph Conrad is a novel about a man named Marlow and his journey into the depths of the African Congo. Marlow is in search of a man named Kurtz, an ivory trader. Though Marlow?s physical journey seems rather simple, it takes him further into his own heart and soul than into the Congo. The setting, symbols and characters each contain light and dark images, these images shape the central theme of the novel.   Ã‚  Ã‚  Ã‚  Ã‚  Conrad uses light and dark imagery to help create the setting for the story; light represents civilization while darkness suggests the uncivilized. The novel opens on the deck of a boat called the Nellie, as we are introduced to the passengers we are told how the sun is slowly fading, and soon darkness will engulf the area. This image is Conrad?s first use of light and darkness; he uses it to foreshadow the ultimate darkness Marlow will face. Conrad is warning his readers to be careful, lest they let down their guard and allow the darkness to come them. The other character in the book, Kurtz, is taken over by the evil embodied in the darkness. During Kurtz?s journey into the heart of darkness the isolation, darkness and power all made him lose control of himself and allowed the darkness to take over.   Ã‚  Ã‚  Ã‚  Ã‚  Every aspect in Conrad?s book has a deep meaning, which can then be linked to the light and dark imagery. In the novel there are two rivers, the Thames and the Congo. The...

Health Care and Faith Diversity

1. It would help to have pages number with a subtopic as in APA format. Health Care Provider and Faith Diversity- First Draft Elain Brown HLT-310V Spirituality in Health Care Grand Canyon University December 16th, 2012 Abstract (good abstract included. ) When caring for patients whose backgrounds are different to their own, nurses may find it difficult to understand their perspective and needs, and may make assumptions about them that turn out to be mistaken as stated by Komaromy,( 2004).Although there are many different religions, the three that will be elaborated on and compared to the Christian religion are Islam, Buddhism and Bahia Faith. The paper will show that spirituality is inherent, regardless of where you are from or the difference in culture. The basic beliefs about healing and prayer is not that much different from Christianity. They all share the common values of caring for their fellowmen, and receiving healing from illness. Islam This is the second largest religion, n ext to Christianity with 1. billion followers. This is based on the leadership of the Prophet Mohammad and they follow the teachings of the Quran. They believe there is only one God, (Allah and that they should submit to His will. The Islamic (there is a beginning parentheses but no clue where it ends to separate the idea). faith teaches what is called the five Pillars of Islam: faith, prayer, fasting, pilgrimage and aim. Depending on each person’s deed during his lifetime, he will go to paradise or hell after death.This faith believes in praying to Allah for healing when one is sick, but at the same time they think God may cause illness as a test, a way of getting mankind to return to God’s purpose. During illness one must seek God’s help with patience and prayer. (Ai(should this be capitalized? ). The Art Institutes – Religious Facts) Religion Facts. com. (Is this acitation, a bit confusing? ) Basically the Islamic religion believes that all illness is caused from the heart and until the heart is right, one cannot be healed.The heart becomes right by asking for forgiveness from Allah, Another important aspect of this religion in health care understanding( watch the spacing between words) regarding touch, such as a female bathing a male patient and handling of the body after the patient passes. Bahia good information This religion was founded by Baha’u’llah in 1863, and has approximately 5-7 million followers. The belief is to develop in spirituality and draw closer to God. There is but one God who is the ruler of the universe.The belief is that God does not need us to worship Him but what he asked us to do, is to benefit mankind (Religion Facts. com). This religion believes that after life the soul separates from the body and begins a journey towards or away from God. Heaven and hell are states of being. The Bahia faith practices daily prayer, avoids intoxication by drinking or smoking, hardworking, believes in educa tion, works for social justice and equality, and practices monogamy. There is a prayer for every occasion, such as for healing, growth, difficulties in life and marriage.One must pray and fast to receive healing, (Boston Healing Landscape, Boston University). Buddhism Founded by Siddhartha Gautama (The Buddha), in c. 520 BC NE India. The religion has since split into several sects and has adapted a wide variety of beliefs( include period) ( Add this to beginning of next sentence). it has. Over 360 million followers. The purpose is to avoid suffering and gain enlightenment and release from the cycle of rebirth, or at least attain a better rebirth by gaining merit.The Buddhist believes in reincarnation of all creatures and is strict vegetarians. They do not think the world is created or ruled by God. (The Big Religion- Chart Religious Facts). The universe is populated by celestial Buddha that inspires people to do well. Anyone can become a Buddha by gaining merit. Each person should w ork for goodness, happiness and peace, develop wisdom which leads to the realization of ultimate truth, they believe. There are several different Buddha that inspire mankind, such as the Medicine Buddha for healing.Healing and lasting happiness is achieved through meditation. Buddha taught that human suffering is caused because they pursue things that do not give lasting happiness. Buddhism has a variety of rituals and practices which are meant to aid to the journey of enlightenment and bring blessings to others and oneself( endofathought needs period) Buddha of Healing is concerned with helping beings to awaken their past deeds and to seek change of their negative patterns this is known as the aspiration to attain enlightenment (Gordon Bell 1196, 1998).Christians are followers of Jesus Christ and is the largest religious group in the world . Today it has over 2 billion believers worldwide and started in Israel in c 30, AD . Christians believe in one God who is a Trinity; Father, So n And Holy Spirit Christians believe that all must come to God for forgiveness and salvation. They believe that there is a physical heaven and hell. ( needs to be clearer, is it a period or comma to much information for one sentence) just like Islam, and that one has to be forgiven and live a life that pleases God to get to heaven , after death.Over time Christianity has split into different religion just like Bahia, but the difference is that their belief is basic and they agree on the fundamentals of the Bible. The Christian believes that he should pray for forgiveness and healing when he(is) are sick. Their belief is built on their faith in Jesus Christ. According to James 5: (12-15), if anyone is sick he should call for the elders of the church who should pray for him and anoint him with oil. The prayer of faith will save him and his sins will be forgiven.Like Buddha the Christian is asked to pray for forgiveness and healing , the Buddha believes that one should meditate to achi eve enlightenment and that one causes unhappiness to himself, by his own deed. Spirituality continues to be a challenge for the health care provider the challenge for the nursing professional is to develop a definition of spirituality which is broad enough to accommodate the uniqueness of all individuals , patient and nurses and all humanity (Trapper and McSherry, 1998). Nurses should strive to respect patients irrespective of belief, values or religious orientation.Even when they may be undeserving in our thoughts. They may be unpleasant but they deserve care. They may appear unpleasant simply because they are misunderstood. (good statement). Patients of different faith, need to be given the opportunity(watch spacing) by the care giver to express, their beliefs and expect it to be incorporated in their care. This should start at admission, when certain questions need to be asked as a part of the admission process. They should be â€Å"what is your . religious belief : or â€Å"ho w do you cope under stress? good idea) This will give the nurse more knowledge of the patient and these values should be a part of the care plan. It is very important that all patients trust their caregiver to do the right thing for them regardless of color, creed or kind. The nurse should do no further harm to her patient, whether it be physical or spiritual.. Cultural sensitivity and religious belief are very important parts of nursing care. The nurse should also be aware that people from the same culture may also have different faith, and should treat each patient as an individual. good) When patients view health care workers as being sensitive to their culture and faith, then they are more likely to respond to care, education and healing. If a patient feels that he is in an environment where he perceives bias then he probably won’t respond as well to treatment. .In keeping with the Christian philosophy, the Bible stated that Jesus went around different regions, villages a nd cities , where he preached, taught , and healed the sick and broken hearted. He showed empathy, sometimes just by a touch.Nurses may not always be able to touch, but maybe just a smile may be all that patient need to see to feel welcomed. (more of a conclusion needed to tie the comparison together). References The Big Religion Chart –Religious Facts Komaromy , Carol : Cultural diversity in death and dying; Nurse Management 11-8 (Dec 2004):32-6 Illness and Health: Division of Graduate Medical Science (Boston University, school of Medicine) Dorsey, L (1998) Healing words: The power of prayer and the practice of medicine ; San Francisco, CA Harper Collins James 5 verses 12-15. Overall peer review . The paper provides evidence of th e perspective healing of 3 religions. I would have liked to seen it more incorporated in how nurses could use traditions. 2. The flow of the paper was well with one or two needs to separate sentencespreventing run on . 3. The organization was well with subtitles. Components for healing and Christian Philosophy of Faith and Healing could have have been additional subtitles. 4. The paper met the wording requirement thereby following the assigned guidelines. The writer had a good understanding of what was expected in the assignment.

Is Macbeth a Tyrant or a Tragic Hero? Essay

A tragic hero is someone whos fatal flaw, combined with other external factors, bring about ones demise, which is demonstrated by Macbeth in Shakespeares play Macbeth. Macbeth is portrayed as a courageous, brave and noble man who was haunted by superstition and an overpowering ambition. Factors that contributed to the degeneration of Macbeth include the prophecies told to him by the witches, the influence and manipulation of his wife, Lady Macbeth, and finally, Macbeths deep driven intent to become king. Although seen as a daring and valiant hero at the beginning of the play, Macbeths evil desires and long time ambition causes his downfall. Even though Macbeth seems like a malevolent and murderous tyrant towards the end of the play, he is ultimately a tragic hero. The prophecies given by the witches contributed to the degeneration of Macbeths character. The witches foretold that Macbeth would become Thane of Glamis, Thane of Cawdor and the King of Scotland. If not for the prophecies, Macbeths curiosity and ambition to become King might never have aroused. To be king stood not within the prospect of belief to him before he had heard the prophecies, however, when hearing the prophecies of becoming king, horrible imaginings of murder, though fantastical, had come across his mind. As the play progresses, Macbeth increasingly relies on the prophecies given by the witches stirring up Macbeths curiosity and ambition which factor in corrupting his character and sending him to his dusty death. The manipulation and influence of Lady Macbeth was also a factor of Macbeths downfall. When Lady Macbeth reads her husbands letter, she is afraid that Macbeth is not evil enough to do what he must to seize the crown. She wishes her husband a quick return so that she can pour her spirits in his ear and chastise with the valour of her tongue. Although Lady Macbeth seems like a lovely and polite lady, she is in fact a vicious and manipulative woman full of malice. She is also a horrible influence on Macbeth telling him to look like the innocent flower, but to be the serpent undert as well as telling him he was a coward when he was afraid to murder King Duncan. After Macbeth had slaughtered King Duncan, he was filled with a guilty conscience, regretting his wrong. His wife however, thought he was infirm of purpose. This was the first murder that Macbeth had experienced, however after the first murder, killing seemed to be the only solution to maintain his reign as king.

Development Study

Development study is a branch in social sciences that explores issues relating developing countries. Historically it has focused on social and economic development therefore may extend its significance to other regions and communities apart from concentration on the developing world. There are various approaches that conceptualize development studies. Among them are the modernization and dependency theories. This paper focuses to explore their similarities and difference in their significance to development studies.Dependency theory is a social science approach that argues that the developed nation draws resources from underdeveloped nations making them richer at the expense of their counterparts. The proponent of this theory is Sandra Ball-Rokeach and Milvin Defleur (1976). Dependency theory initially was in the communication discipline but merged out integrating several prospects. It merges prospects from psychology from social category theory, from causal approaches, media effects and traditions as well as contextual philosophy.â€Å"in its urge to appropriate productive forces for the purpose of exploitation, capital ransacks the entire world, provides itself with the means of production from all corners of the earth, obtaining these from all levels of civilization and from all forms of society† (Perry 1996. p. 35) It sometimes referred to as underdevelopment theory based upon Marxist theory in other words, it assumes that wealth western nation uses their superior status to exploit peripheral weaker nations reflecting earlier colonial bonds. These under developed nations expose their economical and political structure maintaining their reliance on developed nations.They become developmentally enslaved mastered by the west. Some argument exist that tourism has evolved somehow reflecting economic dependency and colonialism. However, potential underdevelopment resulting from dependency is the main focus. (Bramswell 2004. p. 323) Modernization on the oth er hand argues that low economically empowered societies can develop if only they seize from their traditional methods and adapt to modern technologies, cultural values and economic institutions that puts an emphasis on productive investment and savings.The social institutions and traditional values of low income nations hinder their effectiveness in economy. Most of people in undeveloped society have low work ethics, they usually consume without thinking of investing in the future. Most of these societies have large families therefore saving money for investing is almost impossible. They therefore rag behind in their economic ability (Griffiths & Giddens 2006 p . 405) Modernization tends to criticize Marxist theory. It emphasizes the process of change and the reason to that change.Marquis de Condorcet is among the proponents of this theory. His argument was that, people's cultural values and morals in the society can be changed by economical and technological advancement. He encour aged technological advancement arguing that it helps society have control to the environment and adapt to it. He argued that technological advancement encourage social progress. (Soylent communications 2008) Modernization theory contrasts the dependency theory in a number of ways.In many parts of the world where it have ever been applied, it has failed to take into account historical and social factors influencing development. Such factors are like the traditional social structures, colonialism, and religious factors. Natural past outcomes have also not put into account and which may have affected a society; famine, floods, volcanic activities and other natural environmental conflicts. Many nations like the Middle East historical process influenced its development.It emphasis on modern values in development cannot be fully relied as the back born to development. The historical processes in politics, economic, cultural, educational of a society influence its development. Development theory argument that richer nations exploits less developed nations natural resources contrast the free market that advances poor states to full economic growth. The international market gives every nation an opportunity to realize it full economic growth.It is through this freedom that a society can take advantage to purchase modern values that can help it develop. A poorer state can purchase new technological advancement improving production in its industries which in return will improve it economy. However, dependency theory contrasts this situation arguing that it is exploitation. Dependency theory argument that colonialism of undeveloped nations still exist is a contrast to modernization. In the previous century, many undeveloped countries evoked from colonialism after realizing their independence.This independence was not granted to just political matters but also to the economy and social structures. Most of these nations have their natural resources still fully unexploited. Not because their former colonial master have not exploited these but because they lack modern facilities which would help them. This therefore is a contrast to modernization. The continued reliance on colonial masters should not be argued as a modern colonialism. It is evident that the colonialist had an influence politically, economically and socially to their colonies.Therefore, these nations will tend to consult their colonial masters as well as trade with them even in the modern world. Contrast between dependency theory and modernization exist in their views on international dimensions that influence economic development of a nation. These dimensions include tourism, trade, global investment and many others. Dependency argues that tourism, free trade and global investment are a reflection of the dependency that exists between the developed and undeveloped world. Most of the global investors are from the developed world.This is also in tourism. Dependency theory proponents argue s that this is a clean indication of how developed nations exploits the less developed for their growth. Modernization on the other hand views this kind of relation to enhance purchase and adoption of modern technologies. Trade exposes undeveloped countries acquire modern technology. In enhancing tourism, the undeveloped countries adopt new technology to maximize turn outs. Though global investors’ targets at making profits, they as well enhance modernity in less developed nations.Dependency theory puts into accounts exogenous and indigenous political processes which have a role in national continuity and formation. It puts into account changing circumstances like religious background of nation. However, modernization contrasts this as its main emphasis is on new technology influence on development. Its notion of class difference which challenges it universality contrast dependency theory. In addition, modernization ignores rural poverty, unemployment, inflation, economic and political dependency and the growing gap between the poor and the rich.This contrasts dependency theory. (Paidar 2005) Though these two theories contrast, their arguments are both very effective in development studies. Development in a society is a complex issue which primarily may depend on modernization and dependency theory as well as other concepts in the society. Whichever perspective one would take, development is about the nature of a society economic, political and social ability. However if modernization and dependency theories are merged, they would have a more efficient development studies description on a particular society.

Collaboration Essay

†¢ What are the advantages of having diversity in a collaborative learning environment? There are several advantages to having diversity in collaborative learning environment and it enriches all of us. We, as students, learn to work with all types of people. We learn from each other, which, adds to our perspective based on our cultural differences. The outcome is positive by building respect, appreciation, achievement of common goals and commitment to equality. Because I work in retail, I have become more culturally aware. I realize the importance of everyone traditions and religious views. Learning from different cultures has helped me create new traditions for me and my family. In some ways, it has changed my whole outlook on life as well. †¢ How might factors such as diversity, attitude, learning, and work styles affect collaboration? Diversity enables students to learn how to work with different types of people and understand other points of view. A positive or negative attitude will affect one’s performance while learning will improve competition while work styles will determine which one is more effective. This can open windows for many of us in the career field such a travel, opportunities, and education. The disadvantages would be the individuals who do not see the good in cultural experiences and act prejudice. With that, people respond negative making the rest of us look bad. All of us have unique characteristics, looking for the same thing, â€Å"respect:† †¢ How does personal responsibility influence the work and success of a group? Personal responsibility in a group helps in the effective fulfillment of the goal set by the group. Assignment of roles according to an individual’s capacity in the group ensures that a task is completed as a result of teamwork. Personal responsibility also greatly builds trust amongst the group members. All of us have unique characteristics, looking for the same thing, â€Å"respect.†

Juicy Couture Advertising Analysis.

Typical high fashion advertisements consist of a beautiful female model, wearing the most expensive clothing, looking classy and elegant. Somewhere there is usually a toned gorgeous man looking at her in awe, also wearing incredibly fashionable clothing. These ads, however effective on the minds of the masses, are not the same approach the infamous Juicy Couture brand takes. Bought by all types of women, from mothers to teenage girls, everyone wants to be part of the Juicy phenomenon. Juicy Couture’s image isn’t the stereotypical wealthy, high fashion kind of depiction.They show a more mainstream glamour and luxurious wealth. Their bedazzled track suits and terrier crowned logo shows their abnormal high end fashion. However, the brand is still very fabulous and expensive being â€Å"Made in Glamorous USA† (â€Å"JuicyDeals†). The advertisements of Juicy Couture try to show this same kind of image. The usual Juicy advertisements are displays of a picturesqu e suspended girl universe, by reflecting a modern, girlish, avant-garde display with a whimsical kind of spirit (Brown et al). Interesting and bizarre, they never fail to catch the eyes of women and girls of every age and race.Juicy couture has a different and outrageous kind of style that never fails to tap into the needs and desires of girls all over. According to their ads, with Juicy couture women can be prominent, can dominate, and can definitely get anything they want. In 2009, Juicy ran an ad campaign titled â€Å"Do the Dont’s. † Each ad depicted models breaking the rules, being rebellious, and going against what is expected by society. One of the ads shows a women dressed in business-like attire, pale skin, and hair done up in a boy-like style. She is leaning against a man dressed in complete contrast to her.He’s tan and dressed in a more feminine fashion with long shaggy hair, a tulle skirt, and carrying a purse. He stands causally like a female with h is hip cocked out to the side. In the background you see a pink mansion like house, with beautiful plants and magnificent windows. Above them it says â€Å"Do the Dont’s. † Below that in light blue, the phrase â€Å"You can always get what you want† is written in messy-like handwriting. The items being advertised is everything from clothes, purses, jewelry, and perfumes. The purse and the fur coat, the socks, and the black dress are all Juicy Couture.Below their feet is the unmistakable â€Å"Juicy Couture† logo. In big, bold, fancy lettering, outlined in white. The overall name for the campaign is a striking small simple phrase that catches the eyes and can hook audiences in. On the ad it’s in black block lettering, at the top of the picture in a small type of font. To say do what is unexpected of you is something Juicy already does however, for this campaign, they are saying if girls want to be a part of this fun, superficial, girly, unrealistic world, you have to be different. When the line first came out it was different kind of high fashion that no one had seen before.They then incorporated that into their whole theme of their ads by showing a more unrealistic view of the wealthy with a forward-thinking view of fashion The house is a girly fantasy, being that it is pink, but it also shows how the pair are probably rich, and the rest of the house is just as wonderfully exotic as the two in front of them. It’s like they are a part of this beautiful world that only a few are able to see and to be like those in the picture it is necessary to be just as unrealistic as them. â€Å"You can always get what you want† is the main concept of the advertisement.In a bright blue color and it look as if it was hastily written on top with a paint brush, it is the first thing to notice. The phrase is big, bright, and takes up most of the page making it truly stand out. The two phrases correspond with each other. If you â₠¬Å"do the dont’s† â€Å"you can always get what you want. † Or â€Å"you can always get what you want† by doing the â€Å"dont’s. † The phrase implies that with juicy couture you can get whatever you want. The models in the background give the message even more of a meaning with how they look. They give off the air that they truly can and do have whatever they want.It is even written like the person who wrote it, didn’t care about what people think. Who wouldn’t want to have everything? Jib Fowles in an article wrote about how advertising use different types of appeals in advertising. Fowles says as a â€Å"need for dominance† and a â€Å"need for prominence† is one of the ways that advertisers pull people in. This advertisement feeds the desire for women â€Å"enjoy prestige and high social status† (65). Women aspire to control and want to be admired. These appeals are shown in just the catchphrase of the a dvertisement, never mind the photo behind them.Although the writing may be the first thing seen behind it is an abstract photo Juicy is famous for. The female model is in control, and strongly dominates the photo. Her direct gaze toward the camera is confrontational showing she is unafraid of power, her smirk saying she already knows she’s got it all. She stands in a firm yet casual pose showing she’s comfortable with her status, even though to some people it could be unsettling. She’s happy and at ease with her life and wouldn’t change a thing. These aspects make her more of a conformist which is opposite of what a women in fashion should look like.She causally has her arm on his shoulder further showing her dominance. He is like her pet, or maybe her play toy (Brown et al). She is prime example as to what Fowles says about prominence and dominance. This model obviously shows both with her strong contrast to her male counterpart emphasizes this fact even more. Dressed casually like a girl the male model’s chest is bare showing to the audience that he’s not trying to be a girl but he’s not afraid feminine side (Brown et al). They differences between our very strange couple also leads into the â€Å"Do the Dont’s† aspect of the campaign.A man dressing like a woman is definitely going against the grain. In most advertisements men are shown as the strong leader of the person who dominates, but here it is quite clear that he couldn’t care less about being in control or anything. He is perfectly happy with his life and how he is dresses. This isn’t what is expected of a man today, not in the least. The point of the ad is to sell the viewer not a single commodity but to convince the consumer that wearing their clothing will lead them to a new lifestyle (Fowles 62).The ads instruct them to do whatever it takes to get the glamorous life they want, doing the â€Å"dont’s† and â⠂¬Å"making a mess. † However, it also emphasizes the fact that Juicy Couture is â€Å"Doing the dont’s† with their actually clothing line. With outlandish fashion rules they are trying to get audiences to remember fashion doesn’t have rules, and Juicy took that idea to the next level with their own set of rules. Women don’t have to listen to the conventional rules about life or about what they wear. The ad plays on feminine desires to be better looking than everyone else, to be different and in control.It’s an effective ad campaign, using certain techniques’ to make it fun and smart, and has a message that women all over the world are willing to listen to. Work Cited Brown, AnnaLisse, Perry Esing , and Talia Tiffany . Do the Dont's Juicy Couture  n. pag. academic. reed. edu. Web. 3 Oct 2012. Fowles, Jib. â€Å"Advertising's Fifteen Appeals. †Ã‚  Common Culture. Ed. Micheal Petracca and Ed. Madeliene Sorpure. Seventh Edition. N ew Jersay : Pearson, 2012. 54-72. Print. â€Å"Juicy Couture History and Information. †Ã‚  JuicyDeals. Juicy Couture Deals, 2009. Web. Web. 3 Oct. 2012. ;http://juicycouturedeals. com/juicy-couture-history-and-information/;.